Let’s see what you should do to make a successful Mobile App:
- Determine the revenue model
- Get start capital
- Get the customers who are willing to pay
How to make 14 times more revenue from Mobile App
How much does an average mobile app cost? $0.99. Recent research show that people spend $14 for in-apps purchases on average. Your way to success is “freemium” sales model, so generally your app should be free and engage users to pay more for additional features inside the app. This model works extremely well because you already get the loyal customers who are using your free App and they are ready to pay.
Although there are other successful revenue models(paid Apps, in-Apps ads) we believe that freemium revenue model is the most efficient one. You should think ahead what features you will offer inside the App.
Here are some approaches to drive in more cash in the App:
- Have Customers pay for additional features or artifacts inside the app
- Provide subscription-based services
- Let Customers buy the App artifacts as gifts for other Customers
How to get start capital without investors
What has always made us upset is the thought that you only need 10K to kickstart your Mobile App and get the paying customers but you don’t have this relatively small amount of money. If you find investors, even if they are ready to give you some money they usually want 50% of your company. Just for giving you money! You’re not going to invent a new space shuttle or build a submarine, it’s just a Mobile App, it’s a lot less money to start your business!
Fortunately the World has changed, we now have a lot of people ready to make a donation for a project if they like it. This is called CrowdFunding. You set up a crowd funding campaign, define your rewards and get your start capital and a cohort of potential paying customers, loyal to your App before they even see it.
How to get paying Customers for free
Well, it’s not actually for free. But you will not spend a cent from your pocket, instead you’re going to share revenue with the best marketing guys who will promote your App.
You define how much of the purchase amount you would like to share with them, and they will make everything possible to sell as much as they can. This is called Affiliate Marketing.
Notice that you don’t share your revenue with somebody who just gave you a thousand bucks and was lying on the beach while you’ve been working hard. You pay for performance, you pay for the effort that eventually brings you more and more money. And no cent will be spent without reward to you.
What is KraudMob?
KraudMob is the Crowdfunding and Marketing platform for Mobile Apps.
We created this service for the people like us – we are tech guys with great experience in making software but we are completely dumb in marketing and sales. We’ve had no start capital either. We have always dreamt about the world where we can do the job we love most and let the money flow in by magic.